Ferrazzi attributes much of his professional success to the personal relationships he’s forged and diligently maintained.

Years before he attended Yale or Harvard Business School, and before he was selected as one of Crain’s 40 under 40, Ferrazzi grew up in a small town, the son of a steelworker and a cleaning lady.

In the book, Ferrazzi lays out the easy-to-follow strategies he used as a young professional to reach out to people he admired, and you can use them to start becoming an effective networker.

 

 

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