Persuasion is at the heart of business, where leaders must reach clients, customers, suppliers, and employees. Cialdini’s classic on the core principals of persuasion is a sterling example of the cross application of psychological principles to business life. Based on his personal experiences and interviews — with everyone from expert car salesmen to real estate salespeople — Cialdini’s book is riveting and, yes, persuasive. It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life.
